"I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self care.”

Hi, I’m Ritz, I want to share with you why I created I Love My Muff.

I've used all kinds of personal hygiene products over the years and many left me irritated - both in mood and skin.

All the personal care products I had come across at the time were full of ingredients that were far from caring, hidden behind flowery messaging, or too cold and clinical.

I simply needed something natural, gentle, and effective to provide personal care - for down there and decided to find a way to meet my own intimate self-care needs.

So in 2009, it was OUT with the OLD and IN with the BOLD — I developed a line of clean, gentle, plant-based, cruelty-free, and vegan, vulva-loving solutions for our most intimate self-care needs and proudly named it I Love My Muff.

Our bold name definitely gets attention, but it also brings focus to the importance of having holistic self-care choices and our straightforward, high-quality vulva-loving products are for anyone who wants to use an intimate personal care line that is made by a determined woman with muff love in mind.

I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self-care and I'm proud to provide clean, effective, and unapologetic intimate care solutions for our self-care rituals.

Our products are a natural choice for daily intimate hygiene routines and they’re great for menstrual, menopausal, postpartum, and pre or post-sexual intimacy care needs.

We are sensitive to your sensitivities, our entire line is pH balanced, paraben-free, SLS-free, soap-free, soy-free, gluten-free, and contains no artificial colors or synthetic fragrances.

As a Female founded company that offers purposeful intimate hygiene products with a loud and proud statement, we love and support everyone who lives out loud and proud.

So, however, you move and however you identify, I Love My Muff provides gentle and effective intimate hygiene products for all of us — Period.

Muff love!

Ritz Clinging
Founder & CEO

 

 

WHAT IN THE WORLD IS A MUFF? 

 

BENEFITS OF USING MUFF STUFF

The vagina has its own environment and is self-cleaning however, your vulva and vagina are not the same thing. Your vulva is on the outside of your reproductive area and the vulva does not have self-cleaning capabilities. Water is a good cleanser but if you choose to use all-natural products to help provide extra daily love and care for down there, I Love My Muff has you covered from front to back.

 

 

WHAT IS IN MUFF STUFF

100% pure beneficial essential oils
We use therapeutic grade essential oils sourced from our certified partner supplier to create our own effective, botanical infusions.

Natural emollients  

Plant-based oils are beneficial for all skin types and are naturally moisturizing and soothing.The essential fatty acids found in almond oil, coconut oil, jojoba oil, aloe vera oil, olive oil and Vitamin E help to moisturize, protect, soothe, and hydrate your skin while maintaining its softness.

Alcohol-free witch hazel 
A non drying, plant-based botanical extract which is an excellent coolant that soothes the skin and has antiseptic, astringent, and anti-inflammatory properties to calm skin irritation and helps reduce redness naturally.

Natural plant preservatives
These preservatives include pure essential oils, Vitamin E and grapefruit seed extract which has naturally occurring antimicrobial, antiseptic, and antibacterial properties, as well as antioxidants. 

Pure distilled water
Purified water is the most gentle solvent and is neutral in nature.

WHAT'S NOT IN MUFF STUFF

No harmful chemicals, only the good stuff:

• ✘ SLS: Makes products foam but it is a known irritant
• ✘ Parabens: We use natural plant preservatives instead
• ✘ Synthetic colors & fragrances: Our products smell delightful due to pure essential oil blends
• ✘ Cruelty: We love animals as much as our muffs
• ✘ Soy or gluten: We're sensitive to your sensitivities!